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In Panama, Tramontina is increasingly conquering its space. Recently, Tramontina Panama was able to enter large important retail chains in the country: Conway, Aliss, and Kennedy Home. These are chains of stores that now have the variety of Tramontina products in their Home segment, bringing the brand closer to consumers and helping to position it in the country. In addition, it is increasingly common to find the brand’s furniture in the social areas of buildings, apartments, restaurants, and hotels in Pan​amá. Through the Haussmark distributor in the country, Tramontina has been gaining ground in important projects, such as recently the Los Mandarinos hotel, one of the most prestigious in the country.

Hotel Los Mandarinos has Tramontina products.

In South Korea, Tramontina is present in over 180 stores of Modern House and Hanssem, two large houseware chains. The line available to consumers in stores is Polywood, already consolidated in other channels in the country.

In recent years, the brand has seen a significant increase in terms of presence in marketplaces in the UK. In 2020, the work was intensified and Tramontina stores were opened on Amazon and Wayfair (marketplace focused on household items), growing by more than 600%. In 2021, operations started in other important marketplaces and in the first half of the year, the same volumes as in the previous year had been already achieved.

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Tramontina USA made improvements in its drop shipment area, an automated area responsible for dispatching goods directly to the homes of end consumers, both those who buy at Tramontina’s online store and in other e-commerces that sell the brand’s products. This new layout brought many benefits and increased the capacity of shipped boxes.

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