A brand that has products for any stage of the work. With this motto, Tramontina’s Civil Construction segment uses, in 2021, the concept “From design to finish, Tramontina has everything. Choose Tramontina“. There are tools, tubs, electrical materials, and much more. Among the communication objectives is to be a reference in product lines for civil construction and to gain proximity to the public, using the brand strength and product solutions in the segment.
From June to December 2021, the scheduled media are programmatic media and advertisements in Revenda Construção and Anamaco Magazines and digital pieces on websites and portals specialized in the segment.
In the Hospitality segment, the focus is on professional kitchens, under the concept “A Tramontina that fits your business”. Among the objectives are to generate awareness among the B2B audience so that the brand is the first purchase option when it comes to equipping businesses and brand recognition as a solution also when it comes to Food Service. The scheduled media are sponsored posts on the brand’s Facebook and Instagram, programmatic media, Hotel Magazines, Food Service News, Prazeres da Mesa, Canal Restaurante, and Giro News digital channels.
The pleasure of creating, imagining, learning, and enjoying together.“ This is the brand’s speech for the 2021 Children’s Collection, which gained a new face. The objective is showing that, with Tramontina products, everyday activities such as eating, studying, and playing can be much more fun. The scheduled media were: Google Search (between January and December 2021) and Facebook and Instagram (between June and December 2021).
The brand also carried out an action with influencers (Beto Lima, Rafinha e os Trigêmeos, and Bruna Tramontina), in addition to sending products to opinion makers and influencers, between September and October 2021. The idea is for them to show their children that everything is more fun when using their imagination.
Tramontina also prepared a trousseau of physical and digital pieces for the POSs to become more colorful and fun!
