Campaign shows that the only rule is to do it your way.
Read the storyOn Mother’s Day, Tramontina continued the 2020 campaign, with the concept #MãeÉIncrível. The campaign aired from April 9, 2021, and featured a team of influencers, who showed us how the love of a mother has become even more incredible over the past year. The influencers present in the campaign were Aline Lima, Natália Guimarães, Michele Crispim, Talita Ramos, Thaise de Mari, Eva Lima, and Bruna Tramontina. For partner customers, the brand has made available physical and digital merchandising materials, ensuring the products stand out and helping shoppers with special gift options.
Read the storyOne campaign was successful with over 80 customers and 390 physical POSs, in addition to 17 customers and 199 digital publications in the South, Southeast, Northeast, and North regions. The Frying Pan Festival Campaign was developed thinking about the use of the vines used to hang Easter eggs after this period, being another point of contact for the shopper with the brand. This action is yet another front that Tramontina can deliver to customers in a 360° way, integrating all channels.
Read the storyWith a resolution rate of 85% in the first contact, the Tramontina Service Center started, in May 2021, a communication plan to advertise the service and the points of contact with clients, consumers, and the internal audience. Several pieces were prepared, such as a printed folder, video (shown on internal TVs and T stores), card to be sent via WhatsApp, card sent by Internal Newsletter, and Stories on social networks. We have 24 thousand calls per month, with an 80% satisfaction rate. The premise of omnichannel service is humanization and the use of assertive communication in all contacts.
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