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The only rule is to do it your way.

Campaign shows that the only rule is to do it your way.

Stimulating recognition

Tramontina has received several awards and recognitions over the past few months and celebrates these achievements with the pride of those who are motivated to increasingly satisfy our customers and consumers. The brand believes that these are the result of the daily work of over 10 thousand employees who help to produce products that inspire our consumers to have an increasingly beautiful daily life. Check it out.

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Trade in action

One campaign was successful with over 80 customers and 390 physical POSs, in addition to 17 customers and 199 digital publications in the South, Southeast, Northeast, and North regions. The Frying Pan Festival Campaign was developed thinking about the use of the vines used to hang Easter eggs after this period, being another point of contact for the shopper with the brand. This action is yet another front that Tramontina can deliver to customers in a 360° way, integrating all channels.

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We got it!

With a resolution rate of 85% in the first contact, the Tramontina Service Center started, in May 2021, a communication plan to advertise the service and the points of contact with clients, consumers, and the internal audience. Several pieces were prepared, such as a printed folder, video (shown on internal TVs and T stores), card to be sent via WhatsApp, card sent by Internal Newsletter, and Stories on social networks. We have 24 thousand calls per month, with an 80% satisfaction rate. The premise of omnichannel service is humanization and the use of assertive communication in all contacts.

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To make each day more beautiful

It is almost like a mantra repeated within the company: Tramontina is made by people. In factories, administrative sectors, POSs for each customer and at each consumer’s home, the brand grows, consolidates, and transforms itself in the hands of the people who produce, sell, and use our products.

This magazine is another example of that. If so many people build Tramontina, it is natural that everyone leaves their mark along the way. We have launches, campaigns, new processes, innovative ideas developed by everyone who is devoted, day after day, to making Tramontina a brand that is part of people’s lives - each one with their own way of using our products. Throughout the content, we also try to show that, at Tramontina, everything we do is conducted to ensure the constant improvement of processes and to serve a market that is always changing. We constantly invest in new technologies, increasingly more advanced equipment, new products, and training of teams so that they become more and more specialized. All this for Tramontina to become the Tramontina we dream of. That in 2022, we may all make even more dreams come true. And may the future be even more beautiful.