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To do things beautifully with every new day. This was the theme of the 39th Kick-Off Meeting, which took place on January 5.

For the first time, it was held virtually and was broadcast live from a 360º studio in Porto Alegre (RS) to more than 800 sales professionals all over Brazil.

The participants appeared on the big screen and some of them were able to ask questions of Clovis Tramontina (Chairman of the Board), Cesar Vieceli (Domestic Market Executive Director), and Rosane M. Fantinelli (Marketing Manager), who conducted the meeting.

Another novelty that has everything to do with the evolution in our way of relating is that the Tramontina PRO technical promotion team started using an application developed by the Tramontina IT team to facilitate the intense routine of visits. The technical promoters can check in and out of the visits, consult the factory’s product inventory, and the team coordinator can monitor the work in real time.

Each Tramontina Garibaldi (RS) promoter works with a fully customized vehicle, full of tools and organizers. They visit industries and dealerships daily, providing training, presenting the line of tools for high-performance work, and demonstrating their uses. All of this allows us to evolve in the way we do business and continue doing things beautifully in the year in which we celebrate 110 years of history.


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