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At Tramontina, evolution is present in every area, and in 2020, it also came to the Brandbook.

The Brandbook is essential for doing things right when introducing ourselves internally, to the consumer market and to partners. To keep making every product, image, word and every detail beautifuly, we decided to update it in 2020. A brand guardian document that guides every manifestation of the brand, no matter which communication channel. The material helps keep our brand consistent with our values and goals. It is important because it helps with the choice of words, images and tone of voice, keeping the brand essence as the driving force.



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